About Us

Bringing game fishing reels into the 21st century.

"Proficimus impedita consuetudine"  
We make progress unhindered by custom.

EST 2022, AOTEAROA.

Our Story

Founded in 2022 after becoming bored with the lack  of innovation in big game fishing, SENECA was born out of a team of rocket engineers. The mission was simple: Create the ultimate uncompromising reel with advanced aerospace materials and construction. 

Our passion for beautiful engineering and cutting edge technology has lead us to develop our first product: the Mk5-80. This reel not only sets the new standard for big game reels, it does so in a way that has never been imagined: Best in class performance accross the board.  

Sam Connor

Founder & CEO

Hannah Jury

Creative Director

Alex Linossier

CTO

Andrew Connor

Consultant

Thomas Clark

Engineering Lead